To continue towards a more

Prisila

Well, the answer is wherever our users are: from the site to the television if necessary. The point is that we need to reach everyone who has been involved or could be. As I said above, we used an email, social media and the blog. Our case is a bit strange, it's not a real crisis but just an opportunity to talk about it. We must re-contact the to try to make them understand that our emails are not compromised and there is no danger in opening them. Obviously if we talk about real crisis management the situation is different. It's about contacting the greatest number of people so other types of media, journalists, TV news programs and institutions come into play, depending on the severity and geographical extension of the problem. It depends on the industry, the severity of the matter and the firepower of the company.

What is certain is that in a real crisis, let's say a national one, one cannot stand photo editing servies by and watch. Always respecting everyone, the company must move on all fronts because information now circulates quickly and in a multimedia manner, so be careful: if you have to react, do it quickly and do it well. Monitor media and social media and respond when called into question. It's about holding on for a while, then when the trend topic passes, everything becomes easier but the first few days are crucial. Lesson learned. What I liked to share today is that a mistake can always happen. As they say, "only those who don't work don't make mistakes" (it was such a thing, I'm sure), the important thing is to be ready to recover in the right way.



We are an agency, we can afford to be a little more creative in our responses and if we are crazy, all in all, it's fine. Indeed, perhaps this is exactly what we expect from OFG as a creative agency. The point is that each company has its own style and way of communicating, each company has a certain relationship with its customers and users who, even if they do not expect any errors (serious or not), are ready to listen and understand. And maybe even transform something incomprehensible into a funny catchphrase. The requirement to gain their support is consistency.